Tool overview
Attention is listed under Sales AI tools.
What is Attention?
Attention records and analyzes sales conversations, writes structured data back to CRM systems, coaches representatives, and exposes sales context through an open API, MCP server, Claude connector, Slack, and hundreds of integrations.
Best for
Revenue teams automating conversation intelligence, CRM work, and sales coaching
Who is it for?
Decision note
Rebuilt from the original export under V412/V411 independent factual verification. Preview only; Apply requires Failures = 0, Warnings = 0, Unmapped = 0, Missing = 0, reviewed explicit clears, image import disabled or V380 PASS, representative edit-screen comparison, and a zero-change post-Apply Preview.
Key features
Conversation recording, transcription, and structured insights
CRM writeback and automated sales workflows
Open API and versioned MCP server with broad tool coverage
Real-time coaching, reporting, and cross-conversation analysis
Use cases
Automate CRM hygiene after calls
Coach sales representatives from call evidence
Analyze objections and pipeline patterns
Connect sales context to agents and internal systems
Pros
- Open API, MCP, and more than 200 integrations
- Broad read and write automation surface
- Formal partner program with referral fees
Limitations
Public numeric pricing and standard free-plan terms are not published.
AI summaries, coaching, and write actions require permissions, review, and governance.
Pricing details
Billing options
Custom enterprise subscription
Pricing note
Attention does not publish standard numeric plans. Commercial terms depend on users, call volume, CRM and meeting integrations, automation scope, governance, and support.
Supported languages
- English
Integrations
Salesforce
HubSpot
Slack
Zoom
Google Calendar
Microsoft Calendar
200+ integrations
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