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Overview
Apollo is a sales platform for prospecting, lead enrichment, outreach, and sales engagement, combining contact and company data with workflow tools for sales teams.
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Best for
Sales development teams Outbound sales teams Small to mid-sized businesses Revenue operations teams
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Who is it for?
SDRs BDRs AEs Sales managers RevOps teams Founders
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Key features
- B2B contact and company database
- Lead and account search filters
- Email outreach and sequencing
- Contact and company enrichment
- Sales engagement workflows
- CRM integrations
- Website visitor intelligence
- Analytics and reporting
- Conversation intelligence and call-related workflows
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Use cases
- Finding qualified prospects
- Building targeted lead lists
- Enriching CRM records
- Running outbound email campaigns
- Managing sales cadences
- Prioritizing accounts and contacts
- Supporting SDR and AE prospecting
Strengths
Pros
- Large sales prospecting and contact database
- Combines data and engagement in one platform
- Useful for outbound and prospecting workflows
- Offers a free plan for trying core functionality
- Integrates with common sales tools
Considerations
Cons
- Exact pricing may require account review or sales contact
- Data quality and coverage can vary by market and region
- Advanced capabilities may be gated behind higher-tier plans
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Limitations
Not a full CRM replacement Some features and credits are limited by plan Availability of exact pricing and plan details may change API and integration capabilities depend on plan and official documentation
Cost
Pricing details
Pricing modelFreemium
Starting priceunknown
Free planYes
Free trialNo
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Supported languages
- English
- unknown
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Integrations
- Salesforce
- HubSpot
- Gmail
- Outlook
- Zapier
- unknown
Specs
Technical details
Platformsweb
Multilingual supportYes
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyApollo
Launch year2015
Current versionContinuous cloud service
Models / versionsContinuous cloud servicenVersion details may change over time
Editions / plansPlans available on the official pricing page.
Data confidenceMedium
Last verifiedJune 2, 2026
Community
User reviews
5
Average rating
1
Total reviews
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