Sales Freemium

Apollo

Sales intelligence, prospecting, engagement, and data API platform.

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PricingFreemium
Starting priceFree plan available; paid plans listed on pricing page
Free planYes
Free trialNo
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Apollo is listed under Sales AI tools.

Summary

What is Apollo?

Apollo is a sales intelligence and engagement platform that helps teams find contacts and companies, enrich records, automate outreach, manage sequences, and integrate prospecting data into sales workflows via CRM integrations and APIs.

Best fit

Best for

Sales and revenue teams that need prospecting, enrichment, and outbound tools in one platform.

Audience

Who is it for?

SDRs, AEs, RevOps teams, sales leaders, founders, growth teams.

Capabilities

Key features

Contact and company database

Lead enrichment

Email sequencing

CRM integrations

Sales analytics

Apollo API

MCP/CLI/developer docs

Workflows

Use cases

B2B prospecting

Lead enrichment

Outbound sales campaigns

CRM data enrichment

Sales operations workflows

Strengths

Pros

  • Large sales prospecting and contact database
  • Combines data and engagement in one platform
  • Useful for outbound and prospecting workflows
  • Offers a free plan for trying core functionality
  • Integrates with common sales tools
Considerations

Cons

  • API/enrichment access varies by plan and credits
  • Data compliance and deliverability require careful use
  • Advanced features can be credit-plan dependent
Considerations

Limitations

Cloud SaaS only

Not open source

Some API details require login or paid plan

Cost

Pricing details

Pricing modelFreemium
Starting priceFree plan available; paid plans listed on pricing page
Free planYes
Free trialNo
Pricing context

Billing options

Monthly and annual subscriptions; credit-based usage and custom plans

View official pricing
Compatibility

Supported languages

  • English
  • global data coverage varies by region
Connectivity

Integrations

Salesforce, HubSpot, Outreach, Salesloft, Marketo, SendGrid, LinkedIn, email providers, Apollo API

Specs

Technical details

PlatformsWeb, API, Chrome extension
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyApollo.io, Inc.
Launch year2015
Current versionContinuously updated cloud product
Models / versionsCloud service; version details may change over time
Editions / plansFree, Basic, Professional, Organization, and Custom plans
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Apollo is a sales intelligence and engagement platform that helps teams find contacts and companies, enrich records, automate outreach, manage sequences, and integrate prospecting data into sales workflows via CRM integrations and APIs.
Sales and revenue teams that need prospecting, enrichment, and outbound tools in one platform.
The listed pricing model for Apollo is freemium. Pricing can change, so users should verify the latest plan details on the official website.
The current profile does not indicate an available free trial. Check the official website before purchasing.
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