Sales Freemium

Clay

AI-powered GTM data enrichment and outbound workflow platform.

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PricingFreemium
Starting priceFree plan available; paid plans listed on pricing page
Free planYes
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Clay is listed under Sales AI tools.

Summary

What is Clay?

Clay is a go-to-market data workspace for sales and growth teams. It combines data providers, AI research agents, enrichment tables, intent signals, workflows, CRM sync, and personalized outbound operations for high-volume prospecting and account research.

Best fit

Best for

RevOps, SDR, and growth teams building enriched lead lists and AI-assisted outbound workflows.

Audience

Who is it for?

Sales teams, SDRs, RevOps, growth marketers, founders, agencies.

Capabilities

Key features

100+ enrichment providers

AI research agents/Claygent

Credit and token-based enrichment

Tables and workflows

CRM sync

Waterfall enrichment

Webhooks/API-like workflows on higher plans

Workflows

Use cases

Lead list enrichment

Account research

Personalized outbound

RevOps data workflows

CRM enrichment and cleanup

Strengths

Pros

  • Powerful data-enrichment ecosystem
  • Free plan available
  • Strong AI research workflow
  • Official pricing details published
Considerations

Cons

  • Credit/token economics can become complex
  • Best for GTM teams rather than general users
  • Referral rewards are credits, not cash affiliate commission
Considerations

Limitations

Cloud SaaS only

Not open source

Advanced integrations/API-style workflows depend on plan

Cost

Pricing details

Pricing modelFreemium
Starting priceFree plan available; paid plans listed on pricing page
Free planYes
Free trialYes
Pricing context

Billing options

Monthly/annual plans with credits and token-based AI usage

View official pricing
Compatibility

Supported languages

  • English
  • data enrichment coverage varies by provider
Connectivity

Integrations

CRM sync, enrichment providers, webhooks, HTTP/API actions, Google Sheets-like table workflows, sales tools

Specs

Technical details

PlatformsWeb
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyClay
Launch year2017
Current versionContinuously updated cloud product
Models / versionsCloud service; version details may change over time
Editions / plansFree, Basic, Professional, Organization, and Custom plans
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Clay is a go-to-market data workspace for sales and growth teams. It combines data providers, AI research agents, enrichment tables, intent signals, workflows, CRM sync, and personalized outbound operations for high-volume prospecting and account research.
RevOps, SDR, and growth teams building enriched lead lists and AI-assisted outbound workflows.
The listed pricing model for Clay is Freemium. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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