Marketing Paid

Sprout

Social media management and intelligence platform for brands and agencies.

Visit official website
PricingPaid
Starting priceFree plan available; paid plans listed on pricing page
Free planNo
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Sprout is listed under Marketing AI tools.

Summary

What is Sprout?

Sprout Social is a social media management and business intelligence platform for publishing, engagement, analytics, listening, customer care, influencer marketing, and social data workflows. It provides a public API for owned social profile data and integrations.

Best fit

Best for

Mid-market and enterprise teams needing serious social management, reporting, and social intelligence.

Audience

Who is it for?

Social media teams, agencies, enterprise brands, customer care teams, and analytics teams.

Capabilities

Key features

Social publishing

Engagement inbox

Analytics and reporting

Social listening

Customer care workflows

Sprout API

Workflows

Use cases

Enterprise social management

Brand monitoring

Social analytics

Customer care

Agency reporting

Social data integrations

Strengths

Pros

  • Enterprise-grade social platform
  • Official API docs
  • 30-day free trial
  • Official partner program with revenue-share references
Considerations

Cons

  • Higher starting price than many SMB tools
  • No simple public affiliate program; partner program is agency/partner-oriented
  • Advanced listening/features may require add-ons
Considerations

Limitations

Plan costs scale by users and add-ons

API data/capabilities have scope limitations

Partner program may require agency/partner fit rather than publisher-only signup

Cost

Pricing details

Pricing modelPaid
Starting priceFree plan available; paid plans listed on pricing page
Free planNo
Free trialYes
Pricing context

Billing options

Monthly and annual per-user plans; enterprise and add-ons available.

View official pricing
Compatibility

Supported languages

  • Product and social content support varies by region and platform.
Connectivity

Integrations

Sprout API, social networks, CRM/CX tools, BI/reporting tools, help desks, and partner integrations.

Specs

Technical details

PlatformsWeb, iOS, Android, API
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanySprout Social
Launch year2010
Current versionContinuously updated cloud product
Models / versionsSprout AI/social intelligence features are SaaS-managed no public model version.
Editions / plansFree, Basic, Professional, Organization, and Custom plans
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Sprout Social is a social media management and business intelligence platform for publishing, engagement, analytics, listening, customer care, influencer marketing, and social data workflows. It provides a public API for owned social profile data and integrations.
Mid-market and enterprise teams needing serious social management, reporting, and social intelligence.
The listed pricing model for Sprout is Paid. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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