Marketing Freemium

Omnisend

Email and SMS marketing automation for ecommerce brands.

Visit official website
PricingFreemium
Starting priceFree plan available; Standard starts from $16/month and Pro from $59/month for entry contact volumes
Free planYes
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Omnisend is listed under Marketing AI tools.

Summary

What is Omnisend?

Omnisend is an ecommerce-focused email and SMS marketing automation platform for Shopify, WooCommerce, BigCommerce, Wix, and other stores. It supports campaigns, automation, segmentation, forms, AI features, and developer/API workflows.

Best fit

Best for

Ecommerce brands that need email, SMS, automation, and store-focused segmentation.

Audience

Who is it for?

Shopify merchantsecommerce marketersDTC brandsagenciesand lifecycle marketers.
Capabilities

Key features

Email and SMS campaigns

Ecommerce automation

Forms and popups

Segmentation

AI email/forms tools

API and ecommerce integrations

Workflows

Use cases

Abandoned cart automation

Ecommerce newsletters

SMS campaigns

Customer segmentation

Post-purchase flows

Shopify/WooCommerce marketing

Strengths

Pros

  • Free plan with full
  • feature access for small lists
  • Strong ecommerce focus Official API docs Trusted-network affiliate program found
Considerations

Cons

  • Pricing scales with contacts SMS costs can add up Affiliate evidence is network-based rather than direct Omnisend page
Considerations

Limitations

Best suited to ecommerce rather than general CRM Sending limits apply on free plan SMS availability and costs vary by region

Cost

Pricing details

Pricing modelFreemium
Starting priceFree plan available; Standard starts from $16/month and Pro from $59/month for entry contact volumes
Free planYes
Free trialYes
View official pricing
Compatibility

Supported languages

Campaign content can be multilingual

product language support varies.

Connectivity

Integrations

Shopify

WooCommerce

BigCommerce

Wix

Magento

Square Online

API

Zapier

Make

and ecommerce apps.

Specs

Technical details

Platformsweb api
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyOmnisend
Launch year2014
Current versionSaaS / continuously updated
Models / versionsOmnisend AI features are SaaS-managed no public standalone model version.
Editions / plansFree Standard Pro Custom
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Omnisend is an ecommerce-focused email and SMS marketing automation platform for Shopify, WooCommerce, BigCommerce, Wix, and other stores. It supports campaigns, automation, segmentation, forms, AI features, and developer/API workflows.
Ecommerce brands that need email, SMS, automation, and store-focused segmentation.
The listed pricing model for Omnisend is Freemium. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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