Tool overview
Fixture is listed under CRM AI tools.
What is Fixture?
Fixture is an AI-first CRM for startup sales teams. It organizes contacts and company activity into a unified graph, surfaces proactive next steps, manages tasks and deals, and exposes APIs, webhooks, MCP access, and a browser extension for connected workflows.
Best for
Startup revenue teams needing proactive relationship intelligence and agent-connected CRM workflows
Who is it for?
Decision note
Reviewed the official homepage, terms, privacy policy, beta flow, and Y Combinator profile. The web app, APIs, browser extension, activity graph, proactive CRM workflows, MCP, paid subscription framework, customer-data training restriction, Fixture, Inc. identity, and 2026 founding were confirmed. Public prices and an affiliate program were not confirmed.
Key features
Builds a unified graph of contacts and activity
Surfaces proactive follow-ups and next steps
Provides a command center for deals and tasks
Supports APIs, webhooks, and MCP access
Offers a browser extension for workflow capture
Keeps general-model training separate from customer data
Use cases
Track startup customer and investor relationships
Identify overdue follow-ups automatically
Review deal activity and relationship context
Connect CRM actions to internal agents
Capture workflow signals through a browser extension
Pros
- Designed around AI-native startup workflows
- Supports web, extension, API, webhook, and MCP access
- Centralizes relationship context and tasks
- States that customer data is not used for general-model training
Cons
- Public plan pricing is not listed
- Product access remains early and demo-led
- Integration coverage may depend on onboarding
Limitations
Fixture requires accurate connected-account permissions, clean relationship data, and human review of AI-generated next steps. Teams should confirm pricing, access status, supported integrations, retention, security controls, API limits, browser-extension permissions, and approval rules before using it for sensitive sales activity.
Pricing details
Billing options
Pricing note
Fixture’s terms describe paid monthly or annual subscriptions, but the company does not publish standard plan prices. Access is routed through an early-access or beta process. Confirm seat pricing, integrations, API limits, implementation, support, and whether any temporary evaluation access is available.
Supported languages
- English
Integrations
APIs
Webhooks
MCP clients
Email activity
Meeting activity
Browser workflows



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