Marketing Freemium

Factors.ai

AI account intelligence, ABM activation, attribution, and GTM automation

Visit official website
PricingFreemium
Starting price$199/mo
Free planYes
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedAugust 1, 2026
Overview

Tool overview

Factors.ai is listed under Marketing AI tools.

Summary

What is Factors.ai?

Factors.ai combines website visitor identification, buyer and account intelligence, attribution, AI agents, advertising activation, sales intelligence, and GTM engineering. It connects first-, second-, and third-party signals to CRM, LinkedIn, Google Ads, Slack, Teams, Claude, and other revenue workflows.

Best fit

Best for

B2B revenue teams connecting buyer signals to campaigns and pipeline

Audience

Who is it for?

Demand-generation teamsRevenue operations teamsABM leadersSales and marketing organizations
Recommendation

Decision note

Confirm identified-company allowances, seats, reports, CRM and ad integrations, AI-agent usage, onboarding, support add-ons, annual commitment, partner terms, and current trial conditions.

Capabilities

Key features

Website visitor and account identification

Buyer, intent, and engagement intelligence

LinkedIn and Google advertising activation

Multi-touch attribution and funnel analytics

Scout and custom AI agents for GTM workflows

CRM, Slack, Teams, Claude, and MCP connectivity

Workflows

Use cases

Identifying anonymous website visitors

Prioritizing in-market accounts

Activating LinkedIn and Google audiences

Measuring campaign influence on pipeline

Strengths

Pros

  • Publishes transparent plan pricing
  • Includes free access and trial options
  • Offers official partner and advocate programs
Considerations

Cons

  • Annual contracts apply to higher tiers
  • Identification accuracy depends on data coverage
  • Automated outreach and ad changes need review
Considerations

Limitations

Factors.ai can misidentify visitors, overstate attribution, or trigger unsuitable targeting and outreach. Teams must verify identity confidence, consent, CRM data, attribution assumptions, audience rules, budgets, and every automated action.

Cost

Pricing details

Pricing modelFreemium
Starting price$199/mo
Free planYes
Free trialYes
Pricing context

Billing options

Free accessMonthly subscriptionAnnual subscriptionCustom enterprise agreement
Pricing context

Pricing note

Lite is $199 per month. Basic is $6,000 per year, Growth is $20,000 per year, and Enterprise starts at $30,000 per year. The pricing page also advertises try-for-free access and a free trial.

View official pricing
Compatibility

Supported languages

  • English
Connectivity

Integrations

Salesforce

HubSpot

Pipedrive

Marketo

LinkedIn Ads

Google Ads

Slack

Microsoft Teams

Claude

MCP

Specs

Technical details

PlatformsWeb
Multilingual supportUnknown
Login requiredYes
Open sourceNo
DeploymentCloud
CompanyFactors, Inc.
Models / versionsScout Scout Agents Factors MCP LinkedIn AdPilot Google AdPilot
Editions / plansFree, Basic, Professional, Organization, and Custom plans
Data confidenceHigh
Last verifiedAugust 1, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Factors.ai combines website visitor identification, buyer and account intelligence, attribution, AI agents, advertising activation, sales intelligence, and GTM engineering. It connects first-, second-, and third-party signals to CRM, LinkedIn, Google Ads, Slack, Teams, Claude, and other revenue workflows.
B2B revenue teams connecting buyer signals to campaigns and pipeline
The listed pricing model for Factors.ai is Freemium. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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