Video Enterprise Only

Palette

Generate, edit, storyboard, and route multimodal media on one canvas

Visit official website
PricingEnterprise Only
Starting priceContact sales
Free planUnknown
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJuly 30, 2026
Overview

Tool overview

Palette is listed under Video AI tools.

Summary

What is Palette?

Palette is a multimodal creative engine for generating and editing video, images, music, storyboards, characters, and structured content. It routes work across multiple generation models, protects credits on failed jobs, and exposes the same generation layer through a documented API.

Best fit

Best for

Creative teams producing multimodal campaigns and applications through one layer

Audience

Who is it for?

Video and creative teamsMarketing departmentsAgencies and studiosDevelopers building media workflows
Recommendation

Decision note

Confirm available models, credit costs, API rate limits, character controls, media rights, data retention, security, enterprise terms, support, and the current commercial order.

Capabilities

Key features

Prompt, image, document, and reference inputs

Video, image, music, and storyboard generation

Character consistency and reusable assets

Smart routing across multiple models

Credit refunds for failed generation jobs

REST API for images, video, music, and tools

Workflows

Use cases

Producing campaign videos and variations

Storyboarding branded content

Generating music and visual assets

Embedding generation into internal applications

Strengths

Pros

  • One canvas covers several media formats
  • Public API endpoints are documented
  • Failed jobs automatically refund credits
Considerations

Cons

  • Paid pricing is provided by order
  • Creative outputs require rights review
  • Model availability and costs can change
Considerations

Limitations

Generated media may contain continuity errors, copyrighted elements, unsafe content, misleading likenesses, or inaccurate brand claims. Teams must verify consent, licenses, model terms, credits, security, and every asset before external use.

Cost

Pricing details

Pricing modelEnterprise Only
Starting priceContact sales
Free planUnknown
Free trialYes
Pricing context

Billing options

Custom subscription agreementUsage credits
Pricing context

Pricing note

Palette uses credit-based generation, while paid-plan fees are defined in a commercial Order. The official site exposes model credit costs inside the product but does not publish a stable public starting subscription amount. No ongoing free plan or formal free trial was confirmed.

View official pricing
Compatibility

Supported languages

  • English
Connectivity

Integrations

ByteDance Seedance

Google Veo

Kling

MiniMax Hailuo

LTX Video

Specs

Technical details

PlatformsWeb, API
Multilingual supportUnknown
Login requiredYes
Open sourceNo
DeploymentCloud
CompanyPalette Technology, Inc.
Models / versionsSeedance Veo Kling Hailuo LTX Video
Editions / plansPalette Studio Palette API Enterprise Order
Data confidenceHigh
Last verifiedJuly 30, 2026
Documentation → Data source →
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Answers

Frequently asked questions

Palette is a multimodal creative engine for generating and editing video, images, music, storyboards, characters, and structured content. It routes work across multiple generation models, protects credits on failed jobs, and exposes the same generation layer through a documented API.
Creative teams producing multimodal campaigns and applications through one layer
The listed pricing model for Palette is Enterprise only. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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