Email Marketing Freemium

Mailchimp

Mailchimp is an email and marketing automation platform for campaigns, audiences, forms, landing pages, and customer journeys.

Visit official website
PricingFreemium
Starting priceFree plan available; paid pricing scales by contacts, sends, and plan
Free planYes
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Mailchimp is listed under Email Marketing AI tools.

Summary

What is Mailchimp?

Mailchimp helps businesses build audiences, send email campaigns, create marketing automations, manage contacts, build forms and landing pages, use AI-assisted marketing features, and track campaign performance.

Best fit

Best for

Small businesses Creators Email marketers Ecommerce teams Nonprofits Agencies

Audience

Who is it for?

FoundersMarketing teamsNewsletter creatorsEcommerce marketersAgenciesSmall business owners
Capabilities

Key features

Email campaign builder

Audience and contact management

Marketing automation flows

Forms and landing pages

Segmentation

Templates

A/B testing on supported plans

Generative AI features on supported plans

Analytics and reporting

Customer journeys

Integrations

Workflows

Use cases

Sending newsletters

Automating onboarding emails

Building signup forms

Segmenting contacts

Creating landing pages

Tracking campaign performance

Running small-business marketing campaigns

Strengths

Pros

  • Well-known email marketing platform Free plan available Broad
  • integration ecosystem Beginner-friendly campaign builder
  • Useful templates and automation
  • features
Considerations

Cons

  • Pricing and limits depend on contact count and sends advanced
  • features require paid plans Free plan limits have changed over time
  • Not a full CRM replacement
Considerations

Limitations

Not open source Deliverability depends on list quality and compliance Automation depth may not fit complex enterprise needs

Cost

Pricing details

Pricing modelFreemium
Starting priceFree plan available; paid pricing scales by contacts, sends, and plan
Free planYes
Free trialYes
View official pricing
Compatibility

Supported languages

Multiple languages

Connectivity

Integrations

Shopify

WooCommerce

Squarespace

Canva

QuickBooks

Salesforce

Zapier

Google Analytics

API

Specs

Technical details

Platformsweb ios android api
Multilingual supportYes
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyIntuit Mailchimp
Launch year2001
Current versionContinuous cloud service
Models / versionsContinuous cloud service
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Data source →
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Answers

Frequently asked questions

Mailchimp helps businesses build audiences, send email campaigns, create marketing automations, manage contacts, build forms and landing pages, use AI-assisted marketing features, and track campaign performance.
Small businesses Creators Email marketers Ecommerce teams Nonprofits Agencies
The listed pricing model for Mailchimp is Freemium. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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