Tool overview
Fluent is listed under Marketing AI tools.
What is Fluent?
Fluent automates performance-marketing reporting for agencies. It connects advertising and commerce data, creates structured narratives and visual reports, supports reusable reporting workflows, and exports client-ready presentations. Opteo acquired Fluent in April 2026, while the product continues as a dedicated reporting platform.
Best for
Performance marketing agencies automating polished recurring client reporting
Who is it for?
Decision note
Accepted for Preview after independent V411 official-source research. Apply only after failures = 0, warnings = 0, unmapped = 0, and review of controlled fields, Arabic v2 parity, outreach, affiliate status, logo QA, rebrand handling, and explicit clears.
Key features
Automated marketing performance reports
Structured narratives and visual analysis
Connections to major advertising platforms
Client-ready Google Slides export
Use cases
Producing recurring agency client reports
Explaining cross-channel campaign performance
Reducing manual reporting preparation
Standardizing reporting across account teams
Pros
- Purpose-built for marketing agencies
- Supports major paid-media data sources
- Confirmed continuity after Opteo acquisition
Cons
- Current price requires direct inquiry
- No public free plan was confirmed
- No public API documentation was verified
Limitations
Automated analysis can misread attribution, tracking gaps, seasonality, or campaign context. Agencies should reconcile source data, document metric definitions, review recommendations, protect client credentials, and obtain approval before delivering generated reports.
Pricing details
Billing options
Custom commercial agreement
Pricing note
Fluent currently routes prospects to Register Interest rather than publishing self-service tiers. Pricing is therefore recorded as Contact sales. The former exported free-plan, trial, language, API, login, open-source, and deployment values were not supported by current official evidence and are explicitly cleared.
Supported languages
- English
Integrations
Google Ads
Google Analytics 4
Meta
TikTok
LinkedIn Ads
Bing Ads
Shopify
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