Data Analytics Freemium

Amplitude

Digital analytics platform for product growth.

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PricingFreemium
Starting priceFree Starter plan; Plus starts at $49/month billed annually.
Free planYes
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 26, 2026
Overview

Tool overview

Amplitude is listed under Data Analytics AI tools.

Summary

What is Amplitude?

  • Amplitude helps product
  • growth
  • and analytics teams understand user behavior
  • analyze customer journeys
  • run experiments
  • and act on insights across digital products.
Best fit

Best for

  • Product
  • growth
  • and analytics teams improving digital products and SaaS experiences.
Audience

Who is it for?

SaaS companiesmobile appsmarketplacesproduct-led startupsgrowth teamsand enterprise digital teams.
Capabilities

Key features

Product analytics

dashboards and templates

behavioral cohorts

session replay

feature flags

web and feature experimentation

custom audiences

data sources and destinations

AI feedback.

Workflows

Use cases

Product analytics

conversion analysis

retention analysis

experiment tracking

feature rollout analysis

SaaS growth reporting

customer journey analysis.

Strengths

Pros

  • Generous free Starter plan
  • combines analytics, replay, experimentation, and feature flags
  • strong docs and enterprise controls
  • useful for product-led teams
Considerations

Cons

  • Advanced features can require paid or custom plans
  • setup depends on clean event tracking
  • may be more than very small teams need
Considerations

Limitations

Usage limits apply by MTUs/events. Growth and Enterprise pricing are custom. Insight quality depends on instrumentation and data governance.

Cost

Pricing details

Pricing modelFreemium
Starting priceFree Starter plan; Plus starts at $49/month billed annually.
Free planYes
Free trialYes
Pricing context

Billing options

Annual billing for Plus; usage-based MTU/event pricing; custom Growth and Enterprise plans.

View official pricing
Compatibility

Supported languages

  • English
Connectivity

Integrations

SDKs

APIs

data warehouses

CDP sources

destinations

activation and marketing tools

Specs

Technical details

PlatformsWeb
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyAmplitude, Inc.
Editions / plansStarter, Plus, Growth, Enterprise
Data confidenceHigh
Last verifiedJune 26, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Amplitude helps product, growth, and analytics teams understand user behavior, analyze customer journeys, run experiments, and act on insights across digital products.
Product, growth, and analytics teams improving digital products and SaaS experiences.
The listed pricing model for Amplitude is freemium. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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