Marketing Paid

Moz

SEO software for keyword research, rank tracking, site audits, and link metrics.

Visit official website
PricingPaid
Starting priceMoz Pro plans and Moz API plans are paid; entry pricing depends on product
Free planNo
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Moz is listed under Marketing AI tools.

Summary

What is Moz?

Moz provides SEO tools for keyword research, rank tracking, link analysis, site audits, local SEO, and competitive research. Moz also offers API products for SEO metrics and data access.

Best fit

Best for

SEO teams, agencies, content marketers, and developers needing SEO metrics.

Audience

Who is it for?

SEO professionals, agencies, content strategists, marketers, and developers.

Capabilities

Key features

Keyword research

Rank tracking

Site crawl and audit

Link Explorer and metrics

Local SEO tools

Moz API

Workflows

Use cases

SEO audits

Keyword strategy

Backlink analysis

Rank monitoring

Local SEO management

SEO data integrations

Strengths

Pros

  • Well-known SEO data provider
  • Moz API available
  • Multiple SEO products
  • Trusted brand in SEO
Considerations

Cons

  • Paid plans required for serious use
  • Data limits vary by plan
  • Affiliate evidence is from trusted network, not direct Moz page
Considerations

Limitations

SEO metrics are estimates

API and campaign limits depend on plan

Not a general marketing automation platform

Cost

Pricing details

Pricing modelPaid
Starting priceMoz Pro plans and Moz API plans are paid; entry pricing depends on product
Free planNo
Free trialYes
Pricing context

Billing options

Monthly and annual subscriptions; product-specific API plans.

View official pricing
Compatibility

Supported languages

  • SEO data and content analysis can cover many regions/languages
  • interface details vary.
Connectivity

Integrations

Moz API, SEO workflows, reporting tools, local SEO listings, and third-party analytics/reporting integrations.

Specs

Technical details

PlatformsWeb, API
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyMoz
Launch year2004
Current versionContinuously updated cloud product
Models / versionsMoz SEO metrics and APIs are continuously updated no AI model version.
Editions / plansMoz Pro Moz Local Moz API plans
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Release notes → Data source →
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Answers

Frequently asked questions

Moz provides SEO tools for keyword research, rank tracking, link analysis, site audits, local SEO, and competitive research. Moz also offers API products for SEO metrics and data access.
SEO teams, agencies, content marketers, and developers needing SEO metrics.
The listed pricing model for Moz is Paid. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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