Tool overview
item is listed under CRM AI tools.
What is item?
item is an AI-native CRM and business operating system. It connects context from more than 100 tools, enriches customer records, supports tables, kanbans, and custom objects, provides a proactive assistant, and turns plain-language process documents into agents that execute sales, support, and account-management work.
Best for
Growth teams replacing manual CRM administration with controlled agent execution
Who is it for?
Decision note
Confirm current availability, subscription price, onboarding, CRM migration, supported connectors, API limits, agent permissions, approval controls, audit logs, data retention, model training, support, and cancellation terms.
Key features
Context unification from more than 100 tools
Proactive assistant for daily CRM work
Document-trained autonomous agents
Lead discovery and data enrichment
Custom objects, tables, and kanbans
Developer API and third-party integrations
Use cases
Updating deals and customer records
Researching and enriching leads
Automating sales and support processes
Sending follow-ups across connected tools
Pros
- Combines CRM data and agent execution
- No-code process teaching through documents
- Includes migration and onboarding support
Cons
- Public pricing is not available
- Autonomous actions require strict permissions
- Product access is still waitlist-oriented
Limitations
item agents can send messages, alter records, trigger integrations, and affect customer relationships. Organizations must validate permissions, process instructions, connected data, financial actions, communications, audit logs, and every autonomous workflow before production use.
Pricing details
Billing options
Pricing note
item uses a get-started or waitlist flow and does not publish a stable current amount. Its terms describe monthly or annual subscriptions and possible discretionary trials, but do not prove a current free plan or formal free-trial offer.
Supported languages
- English
Integrations
Slack
Stripe
Customer tools
Accounting tools
Project-management tools




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