Marketing Paid

ActiveCampaign

ActiveCampaign is an AI-powered marketing automation, email marketing, and CRM platform for personalized customer journeys.

Visit official website
PricingPaid
Starting priceFree plan available; paid plans listed on pricing page
Free planUnknown
Free trialYes
APIYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

ActiveCampaign is listed under Marketing AI tools.

Summary

What is ActiveCampaign?

ActiveCampaign helps businesses automate email marketing, CRM follow-up, sales workflows, segmentation, and customer journeys across channels. It combines marketing automation, CRM and sales automation, messaging, reporting, and AI-assisted tools for growing teams that want to personalize campaigns at scale.

Best fit

Best for

Small businessesMarketing teamsSales teamsAgenciesLifecycle marketersEcommerce and service businesses
Audience

Who is it for?

MarketersSales teamsFoundersCRM managersAgenciesCustomer lifecycle teams
Capabilities

Key features

Email marketing

Marketing automation

CRM and sales automation

Customer segmentation

Customer journey automation

Forms and lead capture

AI-assisted marketing tools

Reporting and analytics

Integrations and webhooks

WhatsApp and omnichannel automation options

Workflows

Use cases

Sending personalized email campaigns

Automating lead nurture sequences

Managing CRM pipelines and follow-up

Segmenting contacts by behavior

Building customer lifecycle journeys

Tracking campaign performance

Connecting marketing and sales workflows

Strengths

Pros

  • Strong automation and CRM combination
  • Useful for personalized journeys across many customer segments
  • Large integration ecosystem
  • Official affiliate program is available
  • Free trial available
Considerations

Limitations

Not a general-purpose design tool

Requires clean contact data and compliance practices

Some packages are tailored and may require sales contact

Cost

Pricing details

Pricing modelPaid
Starting priceFree plan available; paid plans listed on pricing page
Free planUnknown
Free trialYes
View official pricing
Compatibility

Supported languages

  • English
  • multilingual campaign use depends on account setup and content
Connectivity

Integrations

Shopify

WooCommerce

Salesforce

WordPress

Zapier

Facebook

Google Analytics

Webhooks

API

Specs

Technical details

PlatformsWeb, iOS, Android, API
Multilingual supportYes
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyActiveCampaign
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Data source →
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Answers

Frequently asked questions

ActiveCampaign helps businesses automate email marketing, CRM follow-up, sales workflows, segmentation, and customer journeys across channels. It combines marketing automation, CRM and sales automation, messaging, reporting, and AI-assisted tools for growing teams that want to personalize campaigns at scale.
Small businesses Marketing teams Sales teams Agencies Lifecycle marketers Ecommerce and service businesses
The listed pricing model for ActiveCampaign is paid. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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