Marketing Paid

ActiveCampaign

ActiveCampaign is an AI-powered marketing automation, email marketing, and CRM platform for personalized customer journeys.

Visit official website
PricingPaid
Starting priceFrom $15/mo annually for Starter; pricing varies by contacts and plan. Verify current pricing on the official pricing page.
Free trialYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

ActiveCampaign is listed under Marketing AI tools.

Summary

What is ActiveCampaign?

ActiveCampaign helps businesses automate email marketing, CRM follow-up, sales workflows, segmentation, and customer journeys across channels. It combines marketing automation, CRM and sales automation, messaging, reporting, and AI-assisted tools for growing teams that want to personalize campaigns at scale.

Best fit

Best for

Small businesses Marketing teams Sales teams Agencies Lifecycle marketers Ecommerce and service businesses

Audience

Who is it for?

MarketersSales teamsFoundersCRM managersAgenciesCustomer lifecycle teams
Capabilities

Key features

Email marketing

Marketing automation

CRM and sales automation

Customer segmentation

Customer journey automation

Forms and lead capture

AI-assisted marketing tools

Reporting and analytics

Integrations and webhooks

WhatsApp and omnichannel automation options

Workflows

Use cases

Sending personalized email campaigns

Automating lead nurture sequences

Managing CRM pipelines and follow-up

Segmenting contacts by behavior

Building customer lifecycle journeys

Tracking campaign performance

Connecting marketing and sales workflows

Strengths

Pros

  • Strong automation and CRM combination
  • Useful for personalized journeys across many customer segments large
  • integration ecosystem Official affiliate program is available Free trial available
Considerations

Cons

  • Pricing can depend on contacts, package, and selected
  • features
  • Advanced automation requires setup time May be more than very small newsletters need
Considerations

Limitations

Not a general-purpose design tool Requires clean contact data and compliance practices Some packages are tailored and may require sales contact

Cost

Pricing details

Pricing modelPaid
Starting priceFrom $15/mo annually for Starter; pricing varies by contacts and plan. Verify current pricing on the official pricing page.
Free trialYes
View official pricing
Compatibility

Supported languages

English

multilingual campaign use depends on account setup and content

Connectivity

Integrations

Shopify

WooCommerce

Salesforce

WordPress

Zapier

Facebook

Google Analytics

Webhooks

API

Specs

Technical details

Platformsweb ios android api
Multilingual supportYes
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyActiveCampaign
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Data source →
Decision hub

Finish your evaluation of ActiveCampaign

Move between similar tools, comparison cards, quick answers, user reviews, and open discussion without leaving the page.

Tools, comparisons & answers

Explore the best next step before choosing ActiveCampaign

Browse similar tools, open focused comparison cards, and answer the most common buying questions.

Similar tools Comparisons FAQ
Compare

Compare alternatives

See how ActiveCampaign compares with the closest relevant AI tools.

Smart AI Comparison ActiveCampaign vs Klaviyo Compare pricing, ratings, features, AI score, and use cases. Freemium alternative View comparison Smart AI Comparison ActiveCampaign vs Brevo Compare pricing, ratings, features, AI score, and use cases. Freemium alternative View comparison Smart AI Comparison ActiveCampaign vs Customer.io Compare pricing, ratings, features, AI score, and use cases. Paid alternative View comparison Smart AI Comparison ActiveCampaign vs Drip Compare pricing, ratings, features, AI score, and use cases. Paid alternative View comparison
Answers

Frequently asked questions

ActiveCampaign helps businesses automate email marketing, CRM follow-up, sales workflows, segmentation, and customer journeys across channels. It combines marketing automation, CRM and sales automation, messaging, reporting, and AI-assisted tools for growing teams that want to personalize campaigns at scale.
Small businesses Marketing teams Sales teams Agencies Lifecycle marketers Ecommerce and service businesses
The listed pricing model for ActiveCampaign is paid. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
Community proof

User reviews

Real user feedback helps others understand strengths, limitations, and the best-fit workflows before choosing this tool.

5.0 Average rating
0 Total reviews
No reviews yet

Be the first to review ActiveCampaign

Share what worked, what did not, who this AI tool is best for, and what buyers should verify before choosing it.

Ask in discussion
Tool discussion

Ask or discuss this tool

Ask questions, share workflows, or discuss your experience with this AI tool.

ReplyContinue threads
EditUpdate your posts
ReportKeep it useful
0Total messages
0Threads
0Replies
Start a useful threadAsk, compare workflows, or reply to reviews

Keep it specific and helpful. You can edit or delete your own messages after posting.

Please log in to join the discussion.

Live discussion

Community messages

Reply to messages and keep the discussion useful. Use Report for abuse or spam. Your own posts can be edited or deleted.

No discussion yetBe the first to ask a question or share a useful workflow.