Email Marketing Paid

Drip

Drip is an ecommerce email marketing and automation platform for personalized campaigns and customer journeys.

Visit official website
PricingPaid
Starting price$39/month for up to 2,500 contacts; 14-day free trial
Free trialYes
Open sourceNo
DeploymentCloud
Last verifiedJune 19, 2026
Overview

Tool overview

Drip is listed under Email Marketing AI tools.

Summary

What is Drip?

Drip is an ecommerce-focused email marketing automation platform for B2C brands that sell online. It helps teams send personalized emails, build behavior-triggered automations, segment customers by purchase and lifecycle data, capture leads with forms/popups, and connect marketing activity to revenue.

Best fit

Best for

Ecommerce stores B2C brands Online educators Event and tour operators Lean marketing teams

Audience

Who is it for?

Ecommerce marketersFoundersLifecycle marketersDTC brandsMarketing agencies
Capabilities

Key features

Email marketing

Marketing automation workflows

Ecommerce segmentation

Onsite forms and popups

Revenue attribution

Behavior-triggered campaigns

Shopify/ecommerce integrations

Reports and analytics

Free migration

Email support

Workflows

Use cases

Sending ecommerce email campaigns

Recovering abandoned carts

Segmenting customers by purchase behavior

Nurturing new subscribers

Promoting products and offers

Tracking revenue from campaigns

Migrating ecommerce lists from another ESP

Strengths

Pros

  • Purpose-built for ecommerce email automation Simple list-size-based pricing 14-day free trial Official agency partner program
  • Strong focus on revenue attribution
Considerations

Cons

  • Less suited to B2B sales automation
  • Not a full CRM replacement Pricing rises with list size and email volume
Considerations

Limitations

Not a general newsletter/community platform Requires ecommerce/customer data for best results

Not open source

Cost

Pricing details

Pricing modelPaid
Starting price$39/month for up to 2,500 contacts; 14-day free trial
Free trialYes
View official pricing
Compatibility

Supported languages

English

Connectivity

Integrations

Shopify

Ecommerce platforms

Forms/popups

API

Marketing integrations

Specs

Technical details

Platformsweb api
Multilingual supportUnknown
Login requiredYes
Open sourceNo
LicenseProprietary
DeploymentCloud
CompanyDrip
Data confidenceHigh
Last verifiedJune 19, 2026
Documentation → Data source →
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Answers

Frequently asked questions

Drip is an ecommerce-focused email marketing automation platform for B2C brands that sell online. It helps teams send personalized emails, build behavior-triggered automations, segment customers by purchase and lifecycle data, capture leads with forms/popups, and connect marketing activity to revenue.
Ecommerce stores B2C brands Online educators Event and tour operators Lean marketing teams
The listed pricing model for Drip is paid. Pricing can change, so users should verify the latest plan details on the official website.
Yes. The current profile indicates that a free trial is available.
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